At the start of this year, our dedicated Marketing Team started on the journey to complete a brand refresh. At Ellard, we understand the importance of staying current and relevant in an ever-evolving industry landscape, and this brand refresh reflects that. The updates that have been made are aimed at aligning our visual identity with the quality and innovation that Ellard stands for.
The decision to refresh our brand was guided by a desire to modernise our image and create a strong brand identity within each of our industrial, garage and blind divisions.
Our new slogan, "The Home of Motors and Controls," is simple, capturing the essence of what we do. We've also incorporated the colours of our divisions—Red for Industrial, Orange for Garage, and Green for Blinds—into the company logo. Each division now has its distinct logo, allowing us to maintain a unified brand identity while highlighting each division's unique focus.
In line with our brand refresh, we’ve also rolled out new company uniforms. These uniforms are designed with a focus on practicality and comfort, ensuring that our employees can carry out their duties efficiently while representing the Ellard brand.
The uniforms feature a modern design that incorporates our new brand colours, creating a consistent look across the company. Made from durable, comfortable materials, they’re designed to meet the demands of day-to-day work while looking professional. We’ve taken care to ensure that the uniforms are available in various sizes and fits, catering to our diverse workforce and ensuring each employee feels comfortable.
The brand refresh and new uniforms mark a new chapter for Ellard, one that’s focused on continuously delivering the best possible experience to our customers, employees, and partners. While these changes are just one part of our ongoing evolution, they reflect our commitment to continuous improvement and our readiness to meet the future with confidence.
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